Privacy for Consumers

Our goal is to maintain your trust and confidence when handling personal information about you.

You Have Choices

As a Reel Ranger customer, you have the opportunity to make choices about how personal information about you may be shared. As you consider this, we encourage you to make choices that enable us to provide you with quality products and services that help you meet your angling and recreational needs and objectives.

Security of Personal Information

The security of your personal information is our priority. We protect this information by maintaining physical, electronic and procedural safeguards that meet applicable law. We train our employees in the proper handling of personal information. When we use other companies to provide services for us, we require them to protect the confidentiality of personal information they receive.

Reel Ranger Online Privacy Statement

Our Online Privacy Statement describes how we may collect, use and share information you provide when you visit this website, receive our emails or interact with advertisements we have on third party websites.

Our Online Privacy Statement does not cover:

• Information collected and used on Reel Ranger social media sites

• Information you provide to the websites we advertise on and may link to

What information we do collect:

We collect two types of online information: non-personal and personal. 

Non-Personal Information

When you visit our site, we collect the IP address of the device you use to connect to the Internet. In addition, we gather information such as what browser and which version of it you’re using, the type of operating system you have, and which site you came from or advertisement you viewed or clicked on. This information helps us provide an online experience that matches your device and to manage our online advertising.

When you browse our site or view one of our emails, Reel Ranger and companies we work with use cookies and pixel tags to collect information and store your online preferences. Cookies are widely used and most browsers are set up to accept them automatically. If you would prefer, you can choose to not accept cookies.  It’s important to note that cookies and pixel tags do not capture any information that can personally identify you. The information they gather helps us improve your online experience and may include:

• Your response to one of our emails or advertisements
• Time and duration of your visit to our site
• Pages you viewed while on our site

We may also supplement the information we collect with information we receive from other companies. For example, we may customize certain services to your local area and provide relevant offers tailored to you.

Personal Information

In addition to the information described in the previous section, we may also gather personal information that you provide to us such as your name, address, phone number, and email address. Collecting this personal information enables us to offer you online experiences that help you with your angling and recreational needs. For example, we collect personal information when you are:

• Shopping for products on our website
• Making a deposit for services sold on our website

If we have received personal information from you, or have information that is publicly available from other sources, we may use it in combination with the information that Reel Ranger collects online. This information may be used to better tailor or personalize our service and marketing communications with you.

The personal information you provide Reel Ranger is used in processing your request or payment for our products or services.

How Do We Use the Information We Collect?

Reel Ranger uses the information we collect about and from you to manage our business and to offer an enhanced, personalized online experience on our website.

The information we collect allows us to:

• Recognize you when you return to our site
• Process transactions
• Respond to your requests
• Recognize and provide you benefits and information on our sites
• Provide you more relevant product and service offers on our sites

We may also use personal information we have about you such as your email or postal address to deliver products you have ordered to you, or correspond with you.